A few seasons ago the WNBA decided to allow teams to sell jersey ad space to generate extra revenue and it looks like the NBA is now following in their footsteps. Espn reported that NBA Board of Governors approved a new look for uniforms, announced by commissioner David Stern Thursday night.
Stern met with the media after the Board of Governors held their annual summer meeting, and said the league is looking to add possibly $100 million in revenue by permitting small advertising patches on uniforms starting in the 2013-14 season.
“The view is that the teams would need a significant time; one, to sell the patch; and number two, for adidas to manufacture the uniforms, because the patch that would be on the players’ uniforms would also appear on the jerseys at retail,” said deputy commissioner Adam Silver, who is handling the uniform change.
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