Creator of the American Idol franchise Simon Fuller teams up with soccer star David Beckham to launch the new Single Grain Scotch Whisky, Haig Club. The two joined with Diageo to develop the spirit and to celebrate the global launch of the new distinctive whisky, David Beckham and Simon Fuller hosted an exclusive Haig Club weekend in Scotland, which was also attended by Victoria Beckham.
Of course Beckham will be the face of the brand and appear in all on their international marketing ads.
“I am incredibly proud to have been part of the creation of Haig Club. I think we have made something really special. For me it has meant understanding how whisky is made and enjoyed and then working with some incredible people to write a new chapter for Haig,” said David Beckham in a press release. “ “I appreciate a well-made drink and I like to take my time and enjoy it – I try to drink better, not more.”
