Jay Z has become the primary owner the luxury champagne company Armand de Brignac known as Ace Of Spades. Jay Z has been affiliated with the brand for over a decade, he’s single handedly responsible for helping take the brand’s notoriety to another level in the states.
Reports the New York Times:
Just days after the British beverage giant Diageo swapped whiskey for tequila, taking control of the Don Julio tequila brand from Jose Cuervo, a new company led by Jay Z has acquired Armand de Brignac Champagne from Sovereign Brands.
“We are proud to announce that Sovereign Brands, a New York-based wine and spirits company owned by the Berish family, has sold its interest in the Armand de Brignac (‘Ace of Spades’) Champagne brand to a new company led by the globally renowned Shawn ‘Jay Z’ Carter,” Sovereign Brands said in a statement.
Yvonne Lardner, global director of brand communications for Sovereign, added in an emailed statement: “We have had a wonderful relationship with Jay Z throughout the years since he first discovered Armand de Brignac. He became interested in owning the brand and made us an offer we simply couldn’t refuse.”